Fair Lending School
Module 13: Marketing
Your institution’s marketing efforts is really where fair lending starts. The message your institution puts out to potential loan applicants is often the first contact you may have with a potential customer. We decided to put it near the end of our course because we wanted to introduce you to all of the fair lending risks so you can have a holistic view of your fair lending program. This will help you in your marketing review to be able to identify risks in all of the areas we have covered.
Manual -
Pages 187-196
Marketing is a key part of your fair lending program. Make sure you pay close attention to the example institutions in the manual and ensure you spend time reviewing this critical area. If you do mass media marketing and make a mistake, it will be broadcast all over the world with no way to take it back.